Anders Kromann Bak joins Fellow as Associate Strategy Consultant to serve our customers

As we continue to grow and push the boundaries of customer experience, we welcome Anders Kromann Bak at Fellow as Associate Strategy Consultant. Kromann Bak graduated his masters with top grades.

His expertise includes marketing, business strategy, and customer experience. In his master’s thesis, Anders Kromann Bak investigated how B2B companies can achieve and sustain a competitive advantage through digital investments. Focusing on how organizations initiate and adapt for digital advancements, the thesis highlights the importance of top-management commitment, customer-centricity, and leadership in driving successful digital change.

• Customer-Centricity is Key
• Champion Incremental Change
• Emphasize Data-Driven Decisions

By focusing on these strategies a B2B company can create a seamless, positive experience at every touchpoint in the customer lifecycle.

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We are thrilled to have Kromann Bak on board and look forward to his journey with us.